This first one is from Yajima's general store in present day Kofu. The woman is wearing what appears to be an Arimatsu shibori yukata with a stunning plover design:
On the reverse side the old phone advertises a two digit phone number and tells us that the shop sells such things as cosmetics, school requirements, 'zakka' general goods, small items for the home, Western goods etc.
The next uchiwa is advertising a kimono/clothing shop. The woman on the front seems to be holding her own uchiwa with a sun design that reflects the design on the actual uchiwa. The other items are bolts of kimono fabric. They are beautifully presented held together with red thread. I still often get bolts of old kimono or lining silk presented like this.
The design on the reverse features paper tags typically used for labelling kimono fabrics and a pair of 'hasami' scissors . I'm not sure what the needle like thing attached to the hasami is.
This final uchiwa is advertising a food shop with items listed including sweets, oil, 'natto' fermented soy beans, sugar etc.